Discussions About CRM and Marketing Automation
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Brian Kelly, CMO of InsideView, joins Sam and Steve to explain how a combination of data, insights and connections helps salespeople and marketers drive highly relevant conversations and communications – and therefore dramatically higher conversion rates.
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Sam and Steve discuss the lead qualification process and the best time for inside sales to hand off a marketing qualified lead to outside sales—and at what point the lead should be converted to an account/contact/opportunity.