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CRM Talk Podcast

Discussions About CRM and Marketing Automation

conversion

026 Clear Corporate Vision

January 29, 2023August 12, 2014
http://traffic.libsyn.com/crmtalk/026_Clear_Corporate_Vision.mp3

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Brian Kelly, CMO of InsideView, joins Sam and Steve to explain how a combination of data, insights and connections helps salespeople and marketers drive highly relevant conversations and communications – and therefore dramatically higher conversion rates.

016 Sales Lead Handoffabilityness

January 29, 2023December 18, 2013
http://traffic.libsyn.com/crmtalk/016_Sales_Lead_Handoffabilityness.mp3

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Sam and Steve discuss the lead qualification process and the best time for inside sales to hand off a marketing qualified lead to outside sales—and at what point the lead should be converted to an account/contact/opportunity.

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