Tag Archives: marketo

061 Distant Restrooms

Unlimited Verizon data (sort of), Apple’s possible move from Salesforce to Sugar, IBM’s move to Salesforce’s Service Cloud, Salesforce’s use of IBM’s Watson to power Einstein, Marketo and Infor partnership, marketing automation system rollups, Infor CRM gets out of neutral, Windows 10 upgrade reportedly “breaks” Microsoft Dynamics CRM 2011, Salesforce’s ongoing Lightning push, loyalty programs, rewards and CRM. Continue reading

028 More MA

 
Steve and guest Cathy Boudreau of Harvest Solutions discuss HubSpot’s Inbound 2014 conference as well as the similarities & differences between Pardot and HubSpot.

Steve also talks about the Marketo road show and what he learned about lead enrichment and predictive lead scoring. Continue reading