Discussions About CRM and Marketing Automation
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Steve and guest Cathy Boudreau of Harvest Solutions discuss HubSpot’s Inbound 2014 conference as well as the similarities & differences between Pardot and HubSpot.
Steve also talks about the Marketo road show and what he learned about lead enrichment and predictive lead scoring.
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Steve returns to the show eight weeks after his mountain bike crash and talks marketing automation and CRM with Sam.
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Steve and Sam are joined by Nolin LeChasseur of Brainrider for an insightful discussion about B2B content marketing and lead generation.