Apple news, being an airline passenger in the 1960’s, Sam’s CRM database cleaning effort, limiting the number of marketing automation system records. Continue reading
Sonoma wine, MarTech, the marketing technology stack, how to develop a marketing automation playbook. Continue reading
Sam and Steve discuss gamification and touch on the benefits of a marketing automation playbook. Continue reading
Native advertising, removal of CRM features, CRM software rewrites, 2016 predictions, crowdsourced CRM review sites. Continue reading
Steve and Sam talk CRM and mapping with Proxima Software founder David Wahl. Continue reading
Sam & Steve discuss Dreamforce, Infor Next San Diego, CPQ technology, Amazon EC2 & S3, Chromebooks, Vertical CRM vendors and LinkedIn as CRM. Continue reading
Steve interviews Brandon Bruce, co-founder of CirrusPath, at Dreamforce 2015 in the Admin Lodge. Continue reading
Sam and Steve talk about CRM use cases and about a bottle of 2001 Casanova di Neri Brunello.
Ignoring orthopedists, Apple Watch flop, Government CRM, poor man’s B2B landing pages
After congratulating one another for the respective championship victories of the Hawks and the Warriors, Sam and Steve discuss CRM project management, the effectiveness of drip email, big data and predictive analytics.
Steve and Sam lightly deconstruct the Marc Benioff / Stephen Kelly fireside chat about the upcoming release of Sage Life, a small business accounting application that’s being built on the Salesforce1 platform. This is followed by a discussion about verticalized CRM.
Sam and Steve discuss all the speculation that was sparked by Bloomberg’s report that salesforce.com “is working with financial advisors”. Zoho’s CEO speaks out. CRM product upgrades and rewrites.
Steve & John discuss Convergence 2015, InsideSales, ProsperWorks, HubSpot CRM and Larry Ellison.
Sam, Steve and guest John Kassar discuss the differences and similarities among Sugar, Microsoft Dynamics CRM and Salesforce.
CRM prototypes, configuration vs. customization, Sage’s salesforce.com announcement, Google’s new mobile-friendliness standards, Amazon Prime addiction.
How specialization is occurring in everything from mobile apps to underwear. CRM requirements, the business value of podcasting and getting overwhelmed by online ads.
After talking about Steve’s latest mountain bike mishap, Sam and Steve review their batting averages on their 2014 CRM predictions and take a stab at some 2015 CRM and marketing automation predictions.
A post-Inforum 2014 discussion about Infor CRM (formerly SalesLogix) and how CRM fits in with Infor’s many offerings.
Sam discuss the differences between integrating CRM & ERP and unifying the two product categories, as well as the challenges that come with either scenario.
In order to provide you with more listening options, starting with this episode, we are also uploading the audio file to SoundCloud and embedding the player at the bottom of the post. There are SoundCloud apps for iPhone and Android.