Welcome to CRM Talk, the show that brings you the latest in CRM and CRM-related news and information.

The show is co-hosted by Sam Biardo and Steve Chipman.

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119 Sati Hillyer of OneMob

Steve and Sam talk to Sati Hillyer, founder, and CEO of OneMob, about his journey from starting the AppExchange at Salesforce to developing … Episode detail

118 Always Be Video Closing

Sam and Steve are joined by Jon Richards of Evolve Video Marketing. We discuss today’s buyer, using video in the sales … Episode detail

117 Ross Simmonds of Foundation Marketing

Steve and Sam interview Ross Simmonds, the leading authority on content distribution and using AI in marketing. Summary Content As … Episode detail

116 Quote-to-Crypto

Summary Introducing Quote-to-Cash and Hosts Steve introduces the Quote-to-Cash (Q2C) topic and podcast co-host Sam. They joke briefly about healthcare … Episode detail

115 Your Perfect AI Self

Summary In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing … Episode detail

114 Is SEO Dead?

Steve and Sam, hosts of the CRM Talk podcast, discuss the latest in CRM and marketing after not recording an … Episode detail

113 CRM AI Use Cases

Sam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, … Episode detail

112 Dumbed Down By AI

Sam & Steve forget how to think on their own, Enterprise AI megatrends, using ChatGPT for CRM test cases and … Episode detail

111 Generative CRM & Marketing

Tech layoffs, low-code development, ChatGPT in marketing, social media marketing.

110 How Low Can You Code?

Sam and Steve talk about low-code CRM, along with some of the pitfalls of giving citizen developers all-too-easy control over … Episode detail

109 Scott Eller of Neuraswitch

Steve and Sam talk to Scott Eller, Chief Relationship Officer & Co-founder of Neuraswitch about transcription, redaction, and sentiment analysis.

108 Skynet Marketing

A rundown of current marketing & sales AIs.

107 Mathematical CRM Failure

In this episode, Sam and Steve talk about enforcing security for remote work, COVID’s effect on shared workspaces, hindsight 2020 … Episode detail

106 Kevin Snow of Time On Target

Steve and Sam interview Kevin Snow, CEO of Time on Target, sales expert, and technology geek, about CRM implementation challenges, … Episode detail

105 Andy Zambito of Creatio

Andy Zambito, Chief Sales Officer, Americas at Creatio, joins Sam & Steve to talk about process management, CRM, digital transformation, … Episode detail

104 Listmania Part Deux

10 questions you should ask when looking at integrating your CRM, 5 reasons a spreadsheet is not a database, 8 … Episode detail

103 Are You Listicling?

Sam and Steve verbally expand on several of their respective listicles. Source posts are: 10 Questions you Must Ask When … Episode detail

102 Jeffrey Russo of HubSpot

An interview with Jeffrey Russo, Director of Product, Sales Hub Go-to-Market at HubSpot. HubSpot’s evolution from a marketing system to … Episode detail

101 CRM Millions and Billions

Creatio raises $68 million, HubSpot goes enterprise, Sugar’s HD-CX, AWS and AI, Salesforce eyes $50 billion in five years.


Salesforce’s Vaccine Cloud, Sam’s vaccine shot scheduling nightmare, Sam’s joint webinar with Creatio, CRM 3.0, how low code/no code has altered roles in CRM deployment & management, field service, ABM, video selling, video training, CRM best practice videos, de-densifying your slide decks, HubSpot’s customer code deck, explaining difficult to explain concepts, telling a story, content distribution.

099 Slackquisition

Salesforce’s acquisition of Slack (and Acumen), SugarCRM acquires its largest partner W-Systems, CRM vendors & leads, getting found for CRM searches, Creatio’s 24 hour event, low-code solutions, BA to developer ratios, Facebook acquires Kustomer, are visual development tools necessarily simple, the Microsoft/C3.ai/Adobe alliance, CRM predictions for 2021.

098 Wistia Adds Audio

An interview with Josh Johnson, senior product manager at Wistia, about Wistia’s new audio hosting platform for marketers. Learn more … Episode detail

097 David Campbell of SugarCRM

David Campbell, Vice President of Product Marketing at SugarCRM, joins Sam & Steve to discuss sales, marketing, customer support, data, … Episode detail

096 Muting Rogan

The west coast in flames, whether a podcaster should host the next presidential debate, CRM product news from Inforum, updates from HubSpot’s virtual Inbound conference.

095 Emoji Queriesâť“

Sam’s commitment to golf, the NHL and NBA bubbles, deploying CRM & training CRM users during a pandemic, using emojis for product searches, the most effective forms of marketing in 2020

094 Zooming Requirements

A moratorium on CEO interviews, iOS 14 & location tracking, an “off the grid” mobile option, marketers’ digital transformation, new … Episode detail

093 Meteorologist Backdroppings

Musings about online meeting technologies and how they’re being used. How CRM vendors are helping out with discounts and free … Episode detail

092 Adaptation

Sam & Steve talk about ways to adapt your sales and marketing to our current reality.

091 Work Distancing

CRM & marketing automation news and information for March 2020

090 Craig Charlton, CEO – SugarCRM

Sam interviews Craig Charlton, Chief Executive Officer at SugarCRM.