CRM Talk Podcast

Peter D’Cruz on early days sales management software, objective sales pipeline, helping salespeople, building a sales process, self-disciplined salespeople, when buyers buy, explaining yourself fully, disqualifying early, forcing a prospect to say “no”, change the prospect’s opinion, buyer self-education, beware the lonely prospect, the “don’t follow up” sales strategy explained, applying Taoism to sales, not swimming upstream and going with the flow in sales. Continue reading 058 Fictional Pipeline

Sam’s office party interruption, Salesforce vs Microsoft comparison update, CRM requirements for sales management, self-implementing CRM, the cost of CRM professional services, preventing scope creep on flat rate engagements, quote to order to invoice, level of detail in CRM requirements, the difference between sales and marketing, low CRM adoption by salespeople, giving salespeople more options, the Benioff and Nadella bromance is over, our past bad annual predictions, a couple of predictions for 2017, Yahoo! announces a new hack. Continue reading 057 CRM Non-Predictions

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Golfing in central Florida with alligators, Microsoft Dynamics rebranding and new pricing, more CRM vendors add AI, Chat and Drift, blocking the LinkedIn deal, automating drip marketing, customer journey mapping overload, simplified process mapping with Elements.cloud, CRMNext and banking, building a CRM vertical on a platform vs. building from the ground up. Continue reading 056 Movable Hazard

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Sam’s European river cruise & other adventures, Podcasteasy.com, Dreamforce ’16 report, Salesforce Einstein, MVPs, Twitter pass, DCLeaks and acquisition targets, government email security. Continue reading 055 The Internet of Boats

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Quickbooks to CRM integration, data driven digital marketing, Oracle acquires NetSuite, salespeople’s first CRM impression, Best CRM advertising site, the $14B CRM debacle, SugarCRM’s channel award, sales & marketing alignment. Continue reading 053 Integrable ERP

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Using Uber for business travel, LinkedIn Sales Navigator integration with Microsoft’s top competitors, Microsoft Dynamics 365, Salesforce closes DemandWare deal, Chat popups and exit intent popups. Continue reading 052 Popup Free Experience

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CRM Evolution conference, customer portals, customer experience management (CX, CEM or CXM), Salesforce NA14 downtime, voice commands and CRM, Amazon Echo, Calendly, Google Slides API & CRM use cases. Continue reading 050 CXM Ahead

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Sonoma wine, MarTech, the marketing technology stack, how to develop a marketing automation playbook. Continue reading 048 Stacks of Marketing Technology

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Sam and Steve discuss gamification and touch on the benefits of a marketing automation playbook. Continue reading 047 CRM Fun & Games

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Native advertising, removal of CRM features, CRM software rewrites, 2016 predictions, crowdsourced CRM review sites. Continue reading 045 Everyone Needs a Rewrite