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Sam and Steve discuss Microsoft’s Spring ’14 Release Preview Guide & the race to catch up with salesforce.com, switching from HubSpot to Pardot, NetSuite SFA, SalesLogix Xbar and G2 Crowd Grid for CRM.
023 Marketing Automization
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Steve returns to the show eight weeks after his mountain bike crash and talks marketing automation and CRM with Sam.
022 CRM Requirements Specificity
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The benefits to defining your CRM requirements as early as possible. Base’s move from Chicago to the Bay area. Microsoft’s CRM strategy. Native advertising explained. Twitter today.
021 Headed for the Clouds
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Dan Ogdon joins Sam & Steve to discuss the coming Act! Cloud and how it will be interwoven with Swiftpage’s flagship email marketing offering.
020 The Bacon of Technology
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Dan Reid, the Director of Product Management for partners at DocuSign, Inc., joins Sam and Steve to discuss why everything’s better with DocuSign on top of it (including CRM, of course).
019 In Between Polar Vortices
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Sam and Steve discuss extreme weather, SalesLogix 8.1, Microsoft’s purchase of Parature, cloud CRM iteration pace, BrightTALK integration with Salesforce, Zendesk’s IPO “signals” and more. Continue reading 019 In Between Polar Vortices
018 CRM Spring Cleaning
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Rhoda Bernstein, the Director of Strategic Alliances for Dun and Bradstreet, joins Sam and Steve to talk about important business improvements that result from having accurate CRM data.
017 Safe 2014 CRM Predictions
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Sam & Steve review the year in CRM and make some predictions for 2014 without going too far out on respective limbs.
016 Sales Lead Handoffabilityness
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Sam and Steve discuss the lead qualification process and the best time for inside sales to hand off a marketing qualified lead to outside sales — and at what point the lead should be converted to an account/contact/opportunity
015 The CRMification of Email
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Glenn Lehner of LinkPoint360 and Brandon Bruce of CirrusPath, publishers of Cirrus Insight, join Steve and Sam to discuss an assortment of topics around email client to CRM integration.
014 @Nolin (with an “i”) on Content Marketing
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Steve and Sam are joined by Nolin LeChasseur of Brainrider for an insightful discussion about B2B content marketing and lead generation.
Here’s the video of Nolin’s Dreamforce presentation:
013 Califorceia Dreamin’
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Sam gets out of a speeding ticket in Wisconsin; Steve reports in on Dreamforce; 1-1-1 giving; mobile, mobile, mobile; the CRM masses; risky CRM demos that worked; SugarCRM’s guerilla marketing effort.
012 CRM and Desert Golf
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Sam reports in from the SwiftPage partner conference in Scottsdale, AZ; the latest on SalesLogix and ACT!; Contatta’s low-key, guerilla partner marketing; the pros and cons of mix and matchable CRM licenses; Google Apps vs. Office 365; the latest from Nimble; the commoditization of CRM
011 In The Weedy Clouds With Clint Oram
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Sam and Steve interview Clint Oram, co-founder and CTO of SugarCRM about the latest release of Sugar and how the changes relate to the user experience. Topics range from an exploration of the technological CRM weeds to contemporary business and user requirements — and how CRM should ideally solve these needs.
010 Trusting Your CRM Consultant
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Establishing trust between a CRM consultant and a customer, the concept of a proof-of-concept, Steve pokes fun at Microsoft’s CRM video script writer, Marc Benioff and Michael Arrington lightly spar before delaring their bromantic affection for one another, the hackiness of CRM journalism. Hosted by Steve Chipman & Sam Biardo.
009 Duped by CRM
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Steve and Sam discuss duplicate prevention and duplicate checking in CRM.
008 The Joys of CRM Data Migration
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Why CRM data migration is more complex than most people naturally assume, what’s wrong with CRM RFPs, A Sugar competitive advantage, Microsoft’s reimagined UI, Salesforce’s seamless upgrades. Hosts: Steve Chipman and Sam Biardo
007 Matt Gorniak on Following the Crowd
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Steve and Sam interview Matt Gorniak, Co-Founder of G2 Crowd.
G2 Crowd was started to change the game in business technology buying. G2 Crowd provides people with trusted advice from their industry peers through unbiased product ratings and reviews.
006 Kevin Myers is Moving Swiftly
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Steve and Sam interview Kevin Myers, CMO of Swiftpage. Kevin talks about the Swiftpage acquistion of ACT! and SalesLogix, all the rebranding effort needed, the vision for the two products, what the respective markets are, the go to market strategy, what to expect in the coming months, leveraging predictive analytics, getting back into the good graces of analysts and partners, plus a lot more. Hosts: Steve Chipman and Sam Biardo
005 Ridiculously Smart Email
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Musings about intelligent email, why grandma needs a Chromebook, Salesforce earnings, Benioff’s long view, Salesforce Winter ’14, Who is CRMNext, anyway?, Microsoft’s Nokia acquisition, what we miss about our BlackBerrys. Hosts: Steve Chipman and Sam Biardo
