Podcast: Play in new window | Download
Brian Kelly, CMO of InsideView, joins Sam and Steve to explain how a combination of data, insights and connections helps salespeople and marketers drive highly relevant conversations and communications – and therefore dramatically higher conversion rates.
Podcast: Play in new window | Download
Steve and Sam discuss Gartner’s 2014 Magic Quadrant for Sales Force Automation. Sam airs a few of his CRM pet peeves.
Podcast: Play in new window | Download
Sam and Steve discuss Microsoft’s Spring ’14 Release Preview Guide & the race to catch up with salesforce.com, switching from HubSpot to Pardot, NetSuite SFA, SalesLogix Xbar and G2 Crowd Grid for CRM.
Podcast: Play in new window | Download
Steve returns to the show eight weeks after his mountain bike crash and talks marketing automation and CRM with Sam.
Podcast: Play in new window | Download
The benefits to defining your CRM requirements as early as possible. Base’s move from Chicago to the Bay area. Microsoft’s CRM strategy. Native advertising explained. Twitter today.
Podcast: Play in new window | Download
Dan Ogdon joins Sam & Steve to discuss the coming Act! Cloud and how it will be interwoven with Swiftpage’s flagship email marketing offering.
Podcast: Play in new window | Download
Dan Reid, the Director of Product Management for partners at DocuSign, Inc., joins Sam and Steve to discuss why everything’s better with DocuSign on top of it (including CRM, of course).
Podcast: Play in new window | Download
Sam and Steve discuss extreme weather, SalesLogix 8.1, Microsoft’s purchase of Parature, cloud CRM iteration pace, BrightTALK integration with Salesforce, Zendesk’s IPO “signals” and more. Continue reading
Podcast: Play in new window | Download
Rhoda Bernstein, the Director of Strategic Alliances for Dun and Bradstreet, joins Sam and Steve to talk about important business improvements that result from having accurate CRM data.
Podcast: Play in new window | Download
Sam & Steve review the year in CRM and make some predictions for 2014 without going too far out on respective limbs.
Podcast: Play in new window | Download
Sam and Steve discuss the lead qualification process and the best time for inside sales to hand off a marketing qualified lead to outside sales — and at what point the lead should be converted to an account/contact/opportunity
Podcast: Play in new window | Download
Glenn Lehner of LinkPoint360 and Brandon Bruce of CirrusPath, publishers of Cirrus Insight, join Steve and Sam to discuss an assortment of topics around email client to CRM integration.
Podcast: Play in new window | Download
Steve and Sam are joined by Nolin LeChasseur of Brainrider for an insightful discussion about B2B content marketing and lead generation.
Here’s the video of Nolin’s Dreamforce presentation:
Podcast: Play in new window | Download
Sam gets out of a speeding ticket in Wisconsin; Steve reports in on Dreamforce; 1-1-1 giving; mobile, mobile, mobile; the CRM masses; risky CRM demos that worked; SugarCRM’s guerilla marketing effort.
Podcast: Play in new window | Download
Sam reports in from the SwiftPage partner conference in Scottsdale, AZ; the latest on SalesLogix and ACT!; Contatta’s low-key, guerilla partner marketing; the pros and cons of mix and matchable CRM licenses; Google Apps vs. Office 365; the latest from Nimble; the commoditization of CRM
Podcast: Play in new window | Download
Sam and Steve interview Clint Oram, co-founder and CTO of SugarCRM about the latest release of Sugar and how the changes relate to the user experience. Topics range from an exploration of the technological CRM weeds to contemporary business and user requirements — and how CRM should ideally solve these needs.
Podcast: Play in new window | Download
Establishing trust between a CRM consultant and a customer, the concept of a proof-of-concept, Steve pokes fun at Microsoft’s CRM video script writer, Marc Benioff and Michael Arrington lightly spar before delaring their bromantic affection for one another, the hackiness of CRM journalism. Hosted by Steve Chipman & Sam Biardo.
Podcast: Play in new window | Download
Steve and Sam discuss duplicate prevention and duplicate checking in CRM.
Podcast: Play in new window | Download
Why CRM data migration is more complex than most people naturally assume, what’s wrong with CRM RFPs, A Sugar competitive advantage, Microsoft’s reimagined UI, Salesforce’s seamless upgrades. Hosts: Steve Chipman and Sam Biardo
Podcast: Play in new window | Download
Steve and Sam interview Matt Gorniak, Co-Founder of G2 Crowd.
G2 Crowd was started to change the game in business technology buying. G2 Crowd provides people with trusted advice from their industry peers through unbiased product ratings and reviews.