Steve and Sam interview Pat Sullivan and ask him about Contatta, his latest CRM venture. Pat was the co-creator of ACT!, which was the product that defined the Contact Management category. Pat also founded SalesLogix, which became the #1 mid-market CRM software in the world. Hosts: Steve Chipman and Sam Biardo.
Steve outlines a seven step CRM buying process, Sam explains the value of riding along with a sales rep, present state vs. future state, why to avoid RFPs, SAP misses earnings target, Microsoft announces new pricing for Dynamics CRM. Hosts: Steve Chipman and Sam Biardo Continue reading 002 Buying CRM