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Ignoring orthopedists, Apple Watch flop, Government CRM, poor man’s B2B landing pages
039 Hawkish Warriors
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After congratulating one another for the respective championship victories of the Hawks and the Warriors, Sam and Steve discuss CRM project management, the effectiveness of drip email, big data and predictive analytics.
038 The Salesfortification of Sage
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Steve and Sam lightly deconstruct the Marc Benioff / Stephen Kelly fireside chat about the upcoming release of Sage Life, a small business accounting application that’s being built on the Salesforce1 platform. This is followed by a discussion about verticalized CRM.
037 Salesforce Speculation Frenzy
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Sam and Steve discuss all the speculation that was sparked by Bloomberg’s report that salesforce.com “is working with financial advisors”. Zoho’s CEO speaks out. CRM product upgrades and rewrites.
036 Converging on CRM
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Steve & John discuss Convergence 2015, InsideSales, ProsperWorks, HubSpot CRM and Larry Ellison.
035 Salesforce, Microsoft Dynamics CRM or Sugar?
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Sam, Steve and guest John Kassar discuss the differences and similarities among Sugar, Microsoft Dynamics CRM and Salesforce.
034 Prototypical CRM
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CRM prototypes, configuration vs. customization, Sage’s salesforce.com announcement, Google’s new mobile-friendliness standards, Amazon Prime addiction.
033 Mobile Garments
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How specialization is occurring in everything from mobile apps to underwear. CRM requirements, the business value of podcasting and getting overwhelmed by online ads.
032 Clavicular Hardware
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After talking about Steve’s latest mountain bike mishap, Sam and Steve review their batting averages on their 2014 CRM predictions and take a stab at some 2015 CRM and marketing automation predictions.
031 Infor-mative
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A post-Inforum 2014 discussion about Infor CRM (formerly SalesLogix) and how CRM fits in with Infor’s many offerings.
030 CRM & ERP Integration
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Sam discusses the differences between integrating CRM & ERP and unifying the two product categories and the challenges of either scenario.
029 Index This Mess!
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Steve & Sam talk to Diane Berry, Chief Knowledge Evangelist at Coveo, about the present state and the future of customer service.
Diane explains how to make sense of ever changing data in different formats across different on-premises and cloud systems — in order to most efficiently solve customer issues.
028 More MA
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Steve and guest Cathy Boudreau of Harvest Solutions discuss HubSpot’s Inbound 2014 conference as well as the similarities & differences between Pardot and HubSpot.
Steve also talks about the Marketo road show and what he learned about lead enrichment and predictive lead scoring.
027 Infor CRM Part Deux
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Sam and Steve trace Infor’s CRM moves from the 2011 bromance between Charles Phillips and Marc Benioff to the recent acquisition of SalesLogix from SwiftPage.
026 Clear Corporate Vision
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Brian Kelly, CMO of InsideView, joins Sam and Steve to explain how a combination of data, insights and connections helps salespeople and marketers drive highly relevant conversations and communications – and therefore dramatically higher conversion rates.
025 Magical CRM Squares
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Steve and Sam discuss Gartner’s 2014 Magic Quadrant for Sales Force Automation. Sam airs a few of his CRM pet peeves.
024 Spring Fourteens
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Sam and Steve discuss Microsoft’s Spring ’14 Release Preview Guide & the race to catch up with salesforce.com, switching from HubSpot to Pardot, NetSuite SFA, SalesLogix Xbar and G2 Crowd Grid for CRM.
023 Marketing Automization
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Steve returns to the show eight weeks after his mountain bike crash and talks marketing automation and CRM with Sam.
022 CRM Requirements Specificity
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The benefits to defining your CRM requirements as early as possible. Base’s move from Chicago to the Bay area. Microsoft’s CRM strategy. Native advertising explained. Twitter today.
021 Headed for the Clouds
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Dan Ogdon joins Sam & Steve to discuss the coming Act! Cloud and how it will be interwoven with Swiftpage’s flagship email marketing offering.