Discussions About CRM and Marketing Automation
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Musings about intelligent email, why grandma needs a Chromebook, Salesforce earnings, Benioff’s long view, Salesforce Winter ’14, Who is CRMNext, anyway?, Microsoft’s Nokia acquisition, what we miss about our BlackBerrys. Hosts: Steve Chipman and Sam Biardo
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Steve and Sam interview Pat Sullivan and ask him about Contatta, his latest CRM venture. Pat was the co-creator of ACT!, which was the product that defined the Contact Management category. Pat also founded SalesLogix, which became the #1 mid-market CRM software in the world.
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SugarCRM raises $40 million, Sam talks about the CRM Evolution conference, Steve talks about HubSpot’s INBOUND conference, the vagaries of CRM integration with email. Hosts: Steve Chipman and Sam Biardo
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Steve outlines a seven step CRM buying process, Sam explains the value of riding along with a sales rep, present state vs. future state, why to avoid RFPs, SAP misses earnings target, Microsoft announces new pricing for Dynamics CRM. Hosts: Steve Chipman and Sam Biardo
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Contatta gets more money, Salesforce leapfrogs SAP, 63% of CRM initiatives fail (really?), G2 Crowd ratings, why you should plan your CRM implementation, Gene Marks covers “11 Terrible CRM Systems” for Forbes. Hosts: Steve Chipman & Sam Biardo