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Sam and Steve discuss extreme weather, SalesLogix 8.1, Microsoft’s purchase of Parature, cloud CRM iteration pace, BrightTALK integration with Salesforce, Zendesk’s IPO “signals” and more.
018 CRM Spring Cleaning
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Rhoda Bernstein, the Director of Strategic Alliances for Dun and Bradstreet, joins Sam and Steve to talk about important business improvements that result from having accurate CRM data.
017 Safe 2014 CRM Predictions
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Sam & Steve review the year in CRM and make some predictions for 2014 without going too far out on respective limbs.
016 Sales Lead Handoffabilityness
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Sam and Steve discuss the lead qualification process and the best time for inside sales to hand off a marketing qualified lead to outside sales—and at what point the lead should be converted to an account/contact/opportunity.
015 The CRMification of Email
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Glenn Lehner of LinkPoint360 and Brandon Bruce of CirrusPath, publishers of Cirrus Insight, join Steve and Sam to discuss an assortment of topics around email client to CRM integration.
014 @Nolin (with an “i”) on Content Marketing
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Steve and Sam are joined by Nolin LeChasseur of Brainrider for an insightful discussion about B2B content marketing and lead generation.
013 Califorceia Dreamin’
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Sam gets out of a speeding ticket in Wisconsin; Steve reports in on Dreamforce; 1-1-1 giving; mobile, mobile, mobile; the CRM masses; risky CRM demos that worked; SugarCRM’s guerrilla marketing effort.
012 CRM and Desert Golf
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Sam reports in from the SwiftPage partner conference in Scottsdale, AZ; the latest on SalesLogix and ACT!; Contatta’s low-key, guerilla partner marketing; the pros and cons of mix and matchable CRM licenses; Google Apps vs. Office 365; the latest from Nimble; the commoditization of CRM
011 In The Weedy Clouds With Clint Oram
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Sam and Steve interview Clint Oram, co-founder and CTO of SugarCRM about the latest release of Sugar and how the changes relate to the user experience. Topics range from an exploration of the technological CRM weeds to contemporary business and user requirements — and how CRM should ideally solve these needs.
010 Trusting Your CRM Consultant
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Establishing trust between a CRM consultant and a customer, the concept of a proof-of-concept, Steve pokes fun at Microsoft’s CRM video script writer, Marc Benioff and Michael Arrington lightly spar before delaring their bromantic affection for one another, the hackiness of CRM journalism. Hosted by Steve Chipman & Sam Biardo.
009 Duped by CRM
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Steve and Sam discuss duplicate prevention and duplicate checking in CRM.
008 The Joys of CRM Data Migration
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Why CRM data migration is more complex than most people naturally assume, what’s wrong with CRM RFPs, A Sugar competitive advantage, Microsoft’s reimagined UI, Salesforce’s seamless upgrades. Hosts: Steve Chipman and Sam Biardo
007 Matt Gorniak on Following the Crowd
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Steve and Sam interview Matt Gorniak, Co-Founder of G2 Crowd.
G2 Crowd was started to change the game in business technology buying. G2 Crowd provides people with trusted advice from their industry peers through unbiased product ratings and reviews.
006 Kevin Myers is Moving Swiftly
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Steve and Sam interview Kevin Myers, CMO of Swiftpage. Kevin talks about the Swiftpage acquistion of ACT! and SalesLogix, all the rebranding effort needed, the vision for the two products, what the respective markets are, the go to market strategy, what to expect in the coming months, leveraging predictive analytics, getting back into the good graces of analysts and partners, plus a lot more.
005 Ridiculously Smart Email
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Musings about intelligent email, why grandma needs a Chromebook, Salesforce earnings, Benioff’s long view, Salesforce Winter ’14, Who is CRMNext, anyway?, Microsoft’s Nokia acquisition, what we miss about our BlackBerrys. Hosts: Steve Chipman and Sam Biardo
004 Pat Sullivan… He’s Baaack!
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Steve and Sam interview Pat Sullivan and ask him about Contatta, his latest CRM venture. Pat was the co-creator of ACT!, which was the product that defined the Contact Management category. Pat also founded SalesLogix, which became the #1 mid-market CRM software in the world.
003 A Sweet Week for SugarCRM
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SugarCRM raises $40 million, Sam talks about the CRM Evolution conference, Steve talks about HubSpot’s INBOUND conference, the vagaries of CRM integration with email. Hosts: Steve Chipman and Sam Biardo
002 Buying CRM
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Steve outlines a seven step CRM buying process, Sam explains the value of riding along with a sales rep, present state vs. future state, why to avoid RFPs, SAP misses earnings target, Microsoft announces new pricing for Dynamics CRM. Hosts: Steve Chipman and Sam Biardo
001 Preparing for CRM
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Contatta gets more money, Salesforce leapfrogs SAP, 63% of CRM initiatives fail (really?), G2 Crowd ratings, why you should plan your CRM implementation, Gene Marks covers “11 Terrible CRM Systems” for Forbes. Hosts: Steve Chipman & Sam Biardo